Amazon Alexa Cup Global Winner
Inner Voice
Amazon Alexa invited me, alongside four other Clemenger BBDO teammates, to participate in the inaugural Alexa Cup. After qualifying events across 11 countries, three finalists presented their creations at the Voice19 Summit in Newark, New Jersey. The three finalists included our team representing the APAC region, Publicis Commerce from the USA representing the Americas, and Say It Now from the UK representing Europe. Our team, Clemenger BBDO, ultimately were successful and won first place.
Role
Creative Concept
Art Direction
Illustration
UX / UI Design
Conversation Design
Our voice experience, Inner Voice, is a wellness tool that was developed to help people understand, track, manage, and improve their anxiety.
With one in four people experiencing anxiety at least once in their lives, and approximately 60% of sufferers not seeking help, the strategy addressed barriers such as fear of stigma associated with experiencing a mental health condition, and perceived effort of accessing help.
Pitched on behalf of independent non-profit organisation Beyond Blue, Inner Voice helps people with anxiety on a daily basis or any time they feel like they need someone to talk to. The tool pushes the boundaries with voice leveraging, addressing the core tenets that make voice experiences useful. It requires minimal behaviour change on the part of the user, and tangible balance between effort and valuable outcomes.
The Alexa Cup judging panel noted Inner Voice exhibited a strong customer-centric focus resolved through creativity, innovation, and technical prowess.
Additional Credits
Agency: Clemenger BBDO
Team: Sabrina Riedel, Sylvain Simao,
Stuart Aitken, Damian Asling
Animation: Jennifer Cahir
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