Myer
Bigger Than Christmas
Christmas is a very special time at Myer. From the introduction of the famous Christmas Windows in 1956, to the ongoing tradition of Santa Photos, Christmas marketing and promotion is pivotal to the Myer calendar.
Role
Art Direction
Digital / OOH / Social Rollout
The 2020 Myer Christmas campaign responds to the sense of celebration the community were feeling, following a year of cancelled or postponed special events. After a year of foregoing birthday parties, graduation ceremonies, bridal showers, weddings, and family get-togethers - why just celebrate Christmas?
The idea was simple; combine Christmas with all the other events Australians have missed throughout the year.
Highly engaging messaging and beautiful images inspired people to celebrate Christmas and all the other milestones they missed with their loved ones. In 2020, Christmas at Myer was bigger than Christmas.
This campaign picked up multiple Bronze and Silver at the 42nd AWARD Awards.
Additional Credits
Agency: Clemenger BBDO
Creative Directors: Jim Curtis, Ryan Fitzgerald and Daniel Pizzato
Lead Art Director: Theresa Frankovich
Director: Nick Kelly
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