Bondi Sands
Everyday Skincare
Healthy, happy, real skin. Bondi Sands Everyday Skincare makes skincare personalised, accessible, and fun.
Role
Creative Concept
Creative Direction
Casting
Styling
Print / Digital / Social Rollout
I was given the opportunity to shape, create and rollout Bondi Sands Everyday Skincare. The product range needed to feel linked to the core Bondi Sands brand, while maintaining autonomy and its own identity on the supermarket shelf.
Everyday Skincare was manufactured to be accessible and affordable for a Gen Z audience. The brand voice and identity needed to reflect this. Through colour and shape, a product range identity system was fashioned to make finding your skincare routine easier. Different ranges, ingredients, and skin profiles were deeply considered when curating this brand identity.
The Everyday Skincare launch was focused on real people (or Everyday Influencers) reviewing the products before they hit the shelves. These Everyday Influencers were chosen depending on their skin concerns and skin types.
Through this influencer marketing approach we saw a significant increase in social media engagement, with the majority of the comments eager to also try Bondi Sands’ newest product range. Not only did this approach appeal to the target demographic having “FOMO”, it also gave credibility to the skincare range before it hit the shelves.
Additional Credits
Agency: Bondi Sands (in house)
Creative team: Blair James,
Alexandra Peek, Daisy James
Photographer: Kate Rosenberg
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