Myer
Made Limitless
When kids lead with their imaginations, the world is brighter, better, and boundless. Every morning is an occasion and the dress code is ‘anything goes’. With Myer's unlimited fashion possibilities for toddlers to tweens, from everyday gear to dressing to the nines, we encouraged parents to throw out the fashion rulebook and let the kids do it their own way.
Role
Creative Concept
Art Direction
Print / Digital / Social Rollout
For the AW21 childrenswear campaign I wanted to capture kids feeling confident about themselves and the world they live in, ready to explore limitless boundaries. The Made Limitless campaign was purposeful, bold, and utilised colourful settings to highlight a sense of fun and create an ‘out-of-this-world’ backdrop.
Children were styled as they might style themselves; mismatched accessories, fun trinkets, and quirky hairdos. Unpredictable props and unexpected moments captured as the children played, injected spontaneity into the images and worked to tie the Made Limitless campaign together.
Additional Credits
Agency: Clemenger BBDO
Creative Team: Daniel Pizzato and Elsa Mahlstedt
Location Photographer: Alexandrena Parker
Location Stylist: Rebecca Vitartas
MUA: Sharon Massey
Studio Photographer: Mario Schembri
Studio Stylist: Teagan Cheep
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