Myer
The Feeling of Feeling Good
This playful installation was designed by myself in collaboration with copywriter Damian Asling, to launch the Myer SS20 campaign, The Feeling of Feeling Good. The installation featured in the Myer Melbourne Bourke Street windows, renowned for their attention-grabbing visual merchandising and Christmas exhibitions.
Role
Creative Concept
Art Direction
Animation and Installation Design
Visual Merchandising
Feelings radiate around us, emotions are simultaneously visible and invisible. This project evokes confidence and positivity, reflecting how people are feeling through a display of their ‘aura’. This concept invested and built into the Myer SS20 campaign, The Feeling of Feeling Good.
We conceptualised a motion tracking system, with the help of Code on Canvas, capturing movement of people as they walked past or played in front of Myer's large shop front windows.
Giant LED screens played back pedestrians' reflections, generating a positive ‘aura’ of dazzling springtime rainbow particles.
The stunning and whimsical display captivated eager foot traffic at all hours of the day, and added to Melbourne's cultural White Night festival, transforming Bourke Street Mall with illuminated entertainment.
Additional Credits
Agency: Clemenger BBDO
Coding Studio: Code on Canvas
Creative Team: Damian Asling
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